The CMOplaybook® Personal Rainmaking System is the in-house alternative to traditional business development training and coaching. This comprehensive approach, featuring up to 28 experts in legal marketing, sales, and service, teaches lawyers the secrets for becoming exceptional rainmakers.

This one-of-a-kind methodology, which marries “coach-in-a-box” with “conference-in-a-box”, is an internally managed client development curriculum that also enhances your firm’s culture of business development. With CMOplaybook®, your lawyers gain exclusive access to the techniques used by master rainmakers to generate more work from prospective and existing clients.

Whether you are a sole practitioner or a senior partner in a mega-firm, this series contains hundreds of proven techniques that show law firm partners, associates, laterals, and counsel how to generate millions of dollars in new revenue.